Boy-band mall culture is getting a modern revival as Gap partners with Just Your Type (JYT) for a nationwide tour and limited-edition fashion collection. The collaboration combines live performances, exclusive merchandise and fan activities inspired by the shopping-center pop events of the 1990s.
The Gap x JYT collection launched on Oct. 30 and is available through Gap.com. It features heavyweight hoodies and matching sweatpants designed with input from each of the group’s five members: Recker Eans, Toby Green, Caden Adamonis, Bryan Chan and Tyler George.
The designs include Recker’s cheetah-lined zip-up, which has a hidden drumstick pocket, Caden’s tattoo-inspired sleeve details and Bryan’s New York Knicks-inspired colorway. Hoodies are priced at $118, while the matching sweatpants cost $88. The collection is available in sizes XXS through L, subject to current availability.
JYT was developed by Grammy-nominated songwriter and producer Freddy Wexler and is signed to Wexler Records/Republic Records. According to Gap, the dance-focused group generated more than 450 million views over a 90-day period and has more than 2 million followers across social platforms.
The tour has already visited Miami, Atlanta and Houston. Upcoming stops are scheduled for Dallas on Nov. 8, Los Angeles on Nov. 15, and New Jersey on Nov. 20 and 21. Attendees can expect performances, giveaways, exclusive merchandise and opportunities to personalize selected Gap pieces. Encore Rewards members will receive VIP access.
The partnership also introduces Gap Inc.’s Fashiontainment platform. A behind-the-scenes docuseries about JYT’s rise is currently in development.
Sources: Billboard.