Mariah Carey stars in Gucci’s new holiday campaign, a video directed by Harmony Korine that follows hotel workers and guests preparing for a party in her honor. The scene is set with decorated Christmas trees, lights and candles before Carey arrives to the sound of “All I Want for Christmas Is You.”
The campaign also introduces Carey’s “Butterfly” collection, created with the Italian fashion house and inspired by her 1997 album of the same name. The range includes jackets, dresses, T-shirts, shoes and jewelry, with many pieces featuring a custom Gucci butterfly print embellished with crystals.
Among the items highlighted is a limited-edition GG Marmont pendant necklace, featuring crystal details on its GG and butterfly charms, set on a palladium-toned chain. The campaign also presents Gucci handbags, shoes and accessories for the holiday season.
Gucci says the campaign celebrates Carey’s status as a cultural icon and a fixture of the holidays, while capturing the excitement surrounding the season. Earlier this week, Carey marked the start of the holidays with her annual “It’s Time” video, made in collaboration with beauty brand Sol de Janeiro.
Sources: Rolling Stone.