Parke has made its New York-inspired collection available online after a busy pop-up drew shoppers seeking the brand’s NYC-exclusive merchandise. The collection launched on the brand’s website on Nov. 1 at 10 a.m. ET as part of its monthly First of the Month release.
The drop features 45 styles and colorways, including Parke’s oversized mocknecks, graphic T-shirts, lounge pants and accessories. Designs use Big Apple graphics, subway-inspired motifs and varsity lettering.
Highlighted pieces include the NYC Graphic Mockneck, priced at $135, the $130 Varsity Mockneck and $100 Boxer Sweatpants. Several styles were already listed as sold out after the collection launched.
Founded by Chelsea Kramer in 2022, Parke has built a following with limited-edition releases and vintage-inspired designs. Forbes reported that the brand generated $16 million in revenue in 2024 without paid advertising, and that more than 3,500 shoppers once lined up for a SoHo pop-up.
Sources: Rolling Stone.